Search Pay-Per-Click (PPC): B2B paid search marketing strategy
What is search pay-per-click ads and why does B2B should do PPC in APAC ?
B2B companies use Search PPC to protect their brand, cover critical industry keywords, and then expand to capture leads from multiple of Google search queries. Search Pay Per Click (PPC) advertising is a powerful digital marketing tool for boosting the online visibility of B2B companies. It allows to place your company in Search Engine results and redirect high-intent visitors to your website’s content.
In a PPC model, you only pay when someone clicks on your ad, ensuring that your budget is spent on genuine interest rather than just impressions.Your competitors are already taking advantage of Google to be visible and attract potential leads. Fight back and turn internet traffic to your advantage.
How does search Pay-Per-Click (PPC) advertising work in B2B funnel?
Search PPC initiatives protect your brand and get you leads
Focused on the
right audience
PPC campaigns let you show ads to people actively searching for products or services like yours. By targeting specific keywords, locations, and audience segments, your ads reach the decision-makers who matter most to your business.
Only pay
for real clicks
Your ads are shown to real users who are actively searching, not bots. You only pay when someone clicks, ensuring your budget is spent efficiently on genuine prospects with intent to engage.
Deliver highly
relevant messaging
With precise targeting, you can tailor your ads to resonate with specific industries, roles, or needs. Relevant, well-crafted ad copy improves engagement and increases the chances of conversions.
Attract efficient
lead generation
PPC helps attract high-quality leads by reaching the right audience at the right time. Every click comes from a user showing intent, reducing effort spent on filtering and qualifying prospects later.
Is SEO or PPC better for your business?
Choosing between SEO and PPC depends on your business goals. SEO (Search Engine Optimization) builds long-term visibility by improving your website’s organic rankings, attracting traffic over time with lower ongoing costs. PPC (Pay-Per-Click advertising) delivers immediate results, placing your business at the top of search results, ideal for promotions or new launches.
A balanced combination of both strategies often delivers the most effective results, boosting online visibility while reaching a precise, targeted audience. Both require a solid understanding, careful planning, and continuous optimization.
How can Reachlane support your search PPC advertising initiatives?
Reachlane helps B2B and industrial companies run PPC campaigns that reach the right audience at the right time. We focus on targeting high-intent keywords specific to buyer roles, creating relevant ad creative for every stage of the B2B sales funnel, and optimizing landing pages that drive action. By managing bids, leveraging matched audiences, and continuously testing and refining messaging, we ensure campaigns are precise, cost-effective, and deliver measurable results, turning clicks into qualified leads and real business impact.
Let’s get you business!
Your brand is worth millions, don’t leave it unprotected and start drive leads from Google
Shield your brand names and critical industry search terms
A first level of action is to protect key keywords related to your solution offering in your target territories and target languages. Make sure you apply before competitors and redirect potential prospect to your website.
Expand keywords coverage, convert visitors into leads
There are many entry doors to your business: product keywords, process keywords, application keywords, even terms related to your competitors, in several languages and for several territories.
We support companies making extensive list of potential sales-generating keywords and help develop landing pages that capture the lead information.
Retarget your audience to increase conversion
B2B decision cycles are sometimes quite long. It’s not unseen to see leads visite your website one, two, three or up to 10 times before making a purchase decision.
For this, re-targetting can be a great solution. Making sure people who visit specific section of your site will get reminded to re-engage with your brand in a near future. Leave no stone unturned!
Frequently Asked Questions
about search PPC ads
Any B2B company looking to reach decision-makers, influencers, or purchasing teams online can benefit from PPC. This includes industrial suppliers, software providers, service companies, and manufacturers.
The process starts with understanding your buyer personas and the language they use when searching for solutions. Reachlane team helps you analyze search volume, intent, and competition to select high-intent, long-tail keywords that align with your B2B goals and audience.
PPC allows your business to target high-intent keywords, reach decision-makers at the right stage of the sales funnel, and drive them to tailored landing pages. This precision helps generate qualified leads, accelerate the buying process, and improve overall conversion rates.
Reachlane combines keyword targeting with verified corporate IP targeting to reach employees at your key accounts. Ads are displayed only to users browsing from their company networks, ensuring precision and eliminating bot clicks. No personal data is collected, and no tracking occurs outside the corporate network. This approach places your brand in front of real decision-makers at the right place and time, increasing the likelihood of meaningful engagement and conversions.
With Reachlane’s search PPC, your ads are served only to users on verified corporate networks. Since reputable companies do not run scraping or bot traffic from their office networks, the clicks you receive come from real employees. Combined with continuous monitoring and campaign optimization, this ensures your budget is spent on genuine prospects actively engaging with your ads.
Looking for
a B2B marketing partner
that truly understands
your industry?
Reachlane supports industrial companies grow their sales pipeline globally through comprehensive marketing and business development initiatives, including innovative B2B advertising campaigns.
