Account-based display advertising
service in B2B:
Target your ads only prospect accounts
What is account-based display advertising?
Account-based display advertising is a form of Account-Based Marketing (ABM), a highly targeted B2B marketing strategy that allows advertisers to show display ads to users at specific corporate accounts with precision, rather than targeting individuals based on general profiling.
How does account-based display advertising work?
Account-based display advertising allows to show banner ads to companies in your target list.
Focused on companies,
work with IPs
The foundation of Account-Based Display Ads is to be able to target users based on their corporate networks. To perform this matching, the display algorithm use public registered IP addresses by companies. In practice this mean 100% of your ads are being served to people browsing the web from within your target companies.
Real clicks,
not bots
Since only users on corporate IT networks are being served ads, this eliminates the risk of your ads being seen or clicked by bots, therefore preventing any budget waste. Only real users working on desktop computers at the company you target will see the ads.
Targetted messaging
that converts
Now that you know exactly the companies contained in your target audience, you can experiment with B2B tactics to improve conversion rate. A popular way to proceed is to create banner ads for a specific industry, for example showcasing trends or customer stories. Such ads will be highly reletable and convert better.
Reduces efforts
on lead qualification
Account-based display ads campaign works on accounts that you have already identified as being high potential. This means that the leads generated (eg. after a download form) will be of higher quality and already “pre-qualified”.
How different from LinkedIn advertising is this?
LinkedIn also has account-based targeting capabilities, however those are limited to LinkedIn users. You cannot target a user which is not connected on LinkedIn. In most cases you are also restricted to ad formats which display ads on the social network itself. Finally, LinkedIn ads come with a premium price..
With Account-Based Display Advertising your ads are served as banners (static or animated) on third party sites like news websites. The targetting does not rely on a LinkedIn account, but instead matches users based on the IP address of the corporate network they are accessing internet from.
How can Reachlane support your account based marketing initiatives?
Reachlane leverages account-based display advertising as a highly targeted alternative to LinkedIn ads, reaching employees at your key corporate accounts with precision. We help B2B and industrial companies turn targeted campaigns into measurable results from account selection and creative design to real-time insights and sales integration, account-based display advertising strategies with Reachlane is simple, cost-effective, and results-driven.
Let’s get you business!
Get your campaign off the ground and see actionable results.
Define your target corporate accounts
Prepare a list of company names (one per country if needed). If you are targetting new territories and are unsure of your target list of companies, we can support you to create your first account prospect list.
Review campaign assets & launch the campaign
Reachlane team will prepare the display banners that will be shown to the employees of your target companies. Typically website like news websites are visited by corporate users and are used go show your ads.
Follow up with your audience
Drive traffic to landing pages with lead forms to identify the contacts and follow up. Based on the website traffic or pass the engaged accounts directly to your sales team for outreach. Reachlane offers outreach services for companies to simplify your follow up.
Frequently Asked Questions
about ABM campaigns
By matching verified corporate IP addresses, your ads are displayed only to users browsing from business networks that match your target accounts. This makes your brand visible to the organizations that matter most without relying on cookies, personal data or other types of fingerprinting.
When someone visits a website from a company’s office network, their corporate IP address is recognized and mapped to that company. Our system uses this information to serve your ads only to employees of those organizations. No personal information is collected, and no tracking is performed outside this scope. It is just clean, focused, company-level targeting.
No randos
Unlike other types of ads that rely on matching potential users to a particular persona, account-based display advertising only deliver the ads to the companies you have already identify potential prospects. It means we are extremely precise in how your budget is spent
No bots
This also mean your ads are seen by real people, as reputable B2B companies do not run scrapping bots from their own networks.
The right place and time to convert
Users seeing the ads will be on desktop computers at their desk at the moment of the click (as they need to be using the corporate network, typically the wifi of the office). This makes the people who click them more likely to go ahead with sending professional enquiries, which matters for your conversion process.
Unlike traditional targeting methods that rely on cookies, personal data, or browser fingerprinting, account-based display advertising is fully privacy-compliant.
- No personal data collected
- No cookies or retargeting pixels
- No private IP collected (eg. residential ISPs), only corporate-matched IPs will kept.
Targeting is based solely on corporate IP identification, which is compliant with GDPR and other privacy regulations. It’s the ideal solution for businesses that value both precision and privacy.
By embedding a snipped of code on your website, your campaign can also be extended to monitor organic traffic. This mean you will be able to also spot in a report the organic (Direct visits, Search Engine, AI Answer engines) as long as it comes from corporate IP addresses (even if they do not come from a campaign). This is a complementary service.
Account-based advertising require a certain volume of companies to target to see quick results. We recommend at least 200 companies (those can be repeated across multiple countries if required. Our team will support the matching and will let your know if enough companies are in your data set. A typical budget for a first campaign ranges between 10,000 and 15,000 USD.
Looking for
a B2B marketing partner
that truly understands
your industry?
Reachlane supports industrial companies grow their sales pipeline globally through comprehensive marketing and business development initiatives, including innovative B2B advertising campaigns.
