What is account-based display advertising?
Account-based display advertising is a form of Account Based Marketing (ABM) that allows advertisers to show display ads to the users of target corporate accounts with precision (rather than individuals based on a certain profiling).
How does account-based advertising work
By matching verified corporate IP addresses, your ads are displayed only to users browsing from business networks that match your target accounts.
This makes your brand visible to the organizations that matter most — without relying on cookies, personal data or other types of fingerprinting.
When someone visits a website from a company’s office network, their corporate IP address is recognized and mapped to that company. Our system uses this information to serve your ads only to employees of those organizations.
No personal information is collected, and no tracking is performed outside this scope. It is just clean, focused, company-level targeting.
How account-based advertising protects your budget and fits B2B conversion better
No randos
Unlike other types of ads that rely on matching potential users to a particular persona, account-based display advertising only deliver the ads to the companies you have already identify potential prospects. It means we are extremely precise in how your budget is spent
No bots
This also mean your ads are seen by real people, as reputable B2B companies do not run scrapping bots from their own networks.
The right place and time to convert
Users seeing the ads will be on desktop computers at their desk at the moment of the click (as they need to be using the corporate network, typically the wifi of the office). This makes the people who click them more likely to go ahead with sending professional enquiries, which matters for your conversion process.
Why companies valuing privacy like account-based advertising
Unlike traditional targeting methods that rely on cookies, personal data, or browser fingerprinting, account-based display advertising is fully privacy-compliant.
- No personal data collected
- No cookies or retargeting pixels
- No private IP collected (eg. residential ISPs), only corporate-matched IPs will kept.
Targeting is based solely on corporate IP identification, which is compliant with GDPR and other privacy regulations. It’s the ideal solution for businesses that value both precision and privacy.
Can organic traffic be matches to corporate IP users as well?
By embedding a snipped of code on your website, your campaign can also be extended to monitor organic traffic. This mean you will be able to also spot in a report the organic (Direct visits, Search Engine, AI Answer engines) as long as it comes from corporate IP addresses (even if they do not come from a campaign). This is a complementary service. Consult us for more information.
How to get started? What’s a starter campaign like?
Account-based advertising require a certain volume of companies to target to see quick results. We recommend at least 200 companies (those can be repeated across multiple countries if required. Our team will support the matching and will let your know if enough companies are in your data set. A typical budget for a first campaign ranges between 10,000 and 15,000 USD.
From paper to spreadsheet
How to get started with scanning your tradeshow leads. Let’s go!
Collect your leads
Talk to customers, collect their business cards, attach to a lead form, and write some notes on the side. No fancy app required. Simple and fast.
Snap pictures and upload to LeadIndexer
Collect photos of your lead forms as images or PDFs. Upload them individually or in batches. You can even ask your team to forward them via WhatsApp.
A.I does its magic
Our AI extracts and transcribes all information — contact details, company info, and notes — whether printed or handwritten.
Reach employees of your target companies in Asia and beyond
Reachlane uses account-based display advertising
as an alternative to LinkedIn ads to reach employees
of target corporate accounts accurately
Step 1.
Define your target
corporate accounts
Prepare a list of company names (one per country if needed).
We can also expand your list with look-alike companies that match your target profile.
If you are targetting new territories and are unsure of your target list of companies, we can support you to create your first account prospect list.
Step 2.
Review
campaign assets
& launch!
The Reachlane team will prepare the display banners that will be shown to the employees of your target companies.
As the campaign progresses, you will be able to see which companies are viewing or clicking your ads, and from which website.
Typically website like news websites are visited by corporate users and are used go show your ads.
Step 3.
Follow up
with your
audience
Drive traffic to landing pages with lead forms to identify the contacts and follow up.
Based on the website traffic or pass the engaged accounts directly to your sales team for outreach.
With Account-Based advertising you are 100% sure of the companies that were exposed to your ads.
Reachlane offers outreach services for companies to simplify your follow up.