B2B video content production
service: High-impact videos for your business
Why is video content king in 2026 for B2B companies?
Thailand individuals spend on average 7 hours a day consuming content. A large amount of that time is spent viewing and interacting with videos: short formats on TikTok or Instagram reels, longer formats on Youtube or Facebook, influencer videos, online television streaming. Video has become the most effective medium to project your brand identity and ideas to a new audience.
Video content is a powerful tool for showcasing a company’s capabilities and teams, thereby building trust with potential clients. Through video, businesses can provide detailed demonstrations of their products and services, highlight their technical expertise, and showcase the experience and professionalism of their team members. This visual and personal approach helps to humanize the company, making it more relatable and trustworthy
For your corporate website, video content enhances SEO performance, driving organic traffic to your site. Search engines favor pages with video content, as they tend to have lower bounce rates and longer visit durations. Videos also increase the likelihood of backlinks, which are crucial for improving search engine rankings.
When it comes to video: think multipurpose and usage, not only one cut! Videos can be edited into shorter formats and ratios to fit social media communication. Those shorter engaging versions are the base of modern social media campaigns. If you have good video content, you are ready to introduce your brand and products to a large scale audience through social media campaign.
Successful B2B video angles in Southeast Asia
Video campaigns can vary as much as your business needs.
Here are some examples of successful campaign strategies:
Customer
success
stories
Customer testimonials and case studies showcase real client successes and measurable outcomes, building credibility and reducing perceived risk for potential buyers. Featuring regional clients in APAC adds relatability, making prospects more confident in engaging your business.
Product
technical
demos
Product demos and technical explainers show solutions in action, highlighting functionality, integration, and compliance. For B2B buyers in Southeast Asia, visual validation is crucial before sales engagement. These videos are ideal for evaluation pages, webinars, and sales enablement, helping prospects understand your products clearly and quickly.
Inspirational
thought
leadership
Thought leadership and corporate videos position your company as a trusted expert and reliable partner. Sharing insights from executives or technical teams demonstrates expertise and stability, which is highly valued in APAC markets. They work well for webinars, executive interviews, and brand-building campaigns.
Formats that attract prospect attention
There are more formats available than 16/9 ratio videos for Youtube.
Create formats aiming at a new generation of curious web users, this is especially useful if you are promoting your video with paid campaigns.
Short-form
vertical
clips
Short-form clips are built to be mobile-friendly content for LinkedIn, YouTube Shorts, TikTok, or Instagram Reels. These 15–90 second videos highlight key messages, product benefits, or client quotes, driving awareness, engagement, and traffic to full-length content while maximizing ROI from each production. Learn more about short form content here.
Long-form
educational
webinars
If your company leader in its field? Then there is a good chance your company is sitting on technical or application knowledge that would interest your prospects in Asia. Converting your powerpoint into an interesting “masterclass” is a good way to attract prospects to your brand and demonstrate your expertise. Such initiatives are easy to promote and usually attract large crowds.
How B2B companies can use video strategies in Asia effectively?
Language and localization needs: English-only videos may not engage prospects in Thailand, Indonesia, or Vietnam. Subtitles or voiceovers in local languages increase effectiveness.
Cultural preferences: Some markets prefer formal presentation; others respond better to humanized, behind-the-scenes storytelling.
Channel selection: LinkedIn, YouTube, and localized platforms like Line or WeChat may perform better depending on the audience.
Budget optimization: APAC offers high-quality, cost-efficient production, but clear objectives and repurposable content maximize ROI.
How can Reachlane supports your B2B video production?
Reachlane helps B2B companies in APAC create videos tailored to your business objectives and audience needs. We support the entire production process. With our specialized team across Asia, we deliver content that builds trust, showcases expertise, and drives results across multiple channels. Our approach is practical, cost-efficient, and designed for maximum ROI.
Let’s get you business!
Reachlane provides end-to-end video production support for B2B companies in APAC
Define your budget & production options
Reachlane starts by aligning your project goals with budget. Thailand offers excellent value for professional video production, and our team can guide you in choosing creative formats that fit both your objectives and resources. Modern social media trends also make it possible to create genuine, engaging videos without overspending.
Story writing & video recording
Reachlane team helps you turn ideas into a coherent storyboard and film. Recording options include small or large crews, drone shots, and multi-location shoots, supported by our extensive supplier network. We plan for multiple video versions from the start, allowing content to be reused for social media, campaigns, and website use.
Multipurpose editing & repurposing
We produce a main video version with checkpoints for your feedback. Turnaround time can be accelerated to meet tight deadlines. After approval, we create short clips and social-media-friendly formats optimized for Facebook, LinkedIn, YouTube, TikTok, and other channels, ensuring your content reaches the right audience effectively.
Reachlane combines strategy, creativity, and production expertise to deliver B2B videos that engage prospects, support sales, and maximize impact across APAC markets.
Frequently Asked Questions
about B2B video content campaigns
Companies usually ask which formats work for lead generation, sales enablement, or brand awareness. Common high-impact types include customer testimonials, product demos, thought leadership, and short social clips etc.
Localization, subtitles, and cultural nuances are key. Decision makers in different Southeast Asian markets may prefer different storytelling styles and language approaches.
Yes. By planning for multipurpose content, a single shoot can produce long-form videos, short clips, social media versions, and sales assets, stretching your budget further.
We have a specialized video production team based in Thailand, but we can also manage video projects in other APAC countries. Our regional network allows us to deliver high-quality, localized content across Southeast Asia and the wider Asia-Pacific region.
Our project-based approach allows you to plan each video around your goals and budget. By creating multipurpose content that can be repurposed across social media, sales, and websites, you save production costs while maximizing ROI.
Looking for
a B2B marketing partner
that truly understands
your industry?
Reachlane supports industrial companies create video content to support their business goals.
