B2B exhibition support & pre-campaigns:
Maximize your event’s impact
What are B2B exhibitions & trade shows?
Trade shows are live events where businesses showcase products and solutions to other companies. In B2B and industrial markets, they are a key tool for demand generation and lead generation, helping you connect with decision-makers, demonstrate expertise, and turn booth, travel, and resource investments into measurable business growth.
Why B2B exhibitions and trade shows are the best approach for B2B growth
B2B exhibitions and trade shows offer a unique opportunity to generate high-quality leads.
Showcase your expertise
to potential leads
B2B trade shows bring together industry decision-makers actively seeking solutions. They give your company a platform to demonstrate complex products, present technical knowledge, and share case studies or references. Engaging prospects directly positions your brand as a trusted expert and thought leader in your sector, building credibility and long-term relationships.
Gain competitive insights
Trade shows allow you to see what competitors are offering, observe market trends, and understand industry innovations. This insight helps your company refine strategies, identify gaps, and position your solutions more effectively, giving you a strategic edge in the market.
Strengthen relationships
and connections
Trade shows are not just about new leads, they are an opportunity to engage current clients and deepen relationships. Face-to-face interactions allow you to discuss solutions, gather feedback, and reinforce trust, while also connecting with new prospects in a shared industry environment.
Generate leads
and measurable ROI
A successful trade show strategy goes beyond the booth. Select the right events. Plan engaging activities. Capture leads efficiently. Follow up promptly. This turns participation into measurable business growth. We help industrial companies optimize budgets, manage logistics, and implement lead generation tactics that convert visitors into qualified prospects.
Is your business getting the most ROI from your trade shows?
Trade shows are powerful but costly. If your team is only setting up a booth without a clear strategy, you are likely leaving leads and revenue on the table.
Maximizing return on investment requires choosing the right events, planning engagement in advance, and turning every interaction into a meaningful and memorable experience that drives business long after the show ends.
Our approach to B2B exhibition support and pre-event campaigns
At Reachlane, we specialize in creating Marketing flow that starts months before the event and continues well after it ends. Every interaction, from pre-event promotion to post-show follow-up, is designed to generate leads, strengthen relationships, and reinforce your brand presence.
Create a branded and engaging booth experience
From booth design to on-site activities, we ensure your trade show presence reflects your company values and expertise. Every touchpoint is crafted to leave a lasting impression on visitors and decision-makers.
Strategic planning for regional relevance
We guide you in selecting the right exhibitions for Southeast Asia audiences and help design agendas, demos, and presentations that resonate with local business leaders. The goal is to capture attention, maintain engagement, and highlight your solutions effectively.
Maximize lead generation opportunities
Through structured demos, interactive experiences, and networking sessions, we help you convert booth visits into qualified leads. Our team ensures your resources are fully utilized to generate measurable business outcomes from the event.
As part of our B2B exhibition support, we offer telemarketing service to reach warm prospects before the event, ensuring your booth attracts high-potential decision-makers.
Let’s get you business!
Make your business meetings work for you!
Strategy and preparation
We help you define the goals of your event at least 3 months in advance and make sure all resources are available to inform and interest prospects. Here are some example of actions:
- Making clear your top management and sales team are aligned on the event goals (leads, solutions to showcase, etc.)
- Introduce your customer and prospect base to your activities at the event. It’s not about selling, it’s about transferring knowledge to your customers and helping them build a business.
- Highjack internet traffic interested about the event to highlight your brand. We will help you think outside the box!
Execution and engagement
Our team manages the end-to-end exhibition support, from executing a targeted invitation campaign to securing the ideal venue and handling all technical and hospitality arrangements. This comprehensive coordination guarantees a seamless and professional experience for your attendees.
- Ensure your entire team is on pace with a pre-event internal briefing. Make sure you have modern tools for lead capture, we can support on that.
- Organize an evening in an attractive venue in town for your key customers.
- Organize visits to your factory or a key customer reference.
- Showcase expertise in conference rooms in parallel of the show with exclusive and trendy content.
- We are specialist at implementing “leadgen tricks”: interactive demo, goodies distribution, lucky draws, booth party (and more!) that will drive you contacts at the show!
The booth is the center of your presence but your playground is the entire city. Do not limit your actions to square meters, think big.
Follow-up and lead management
We believe this phase is about speed of execution and precision of the data harvested during the event.
Reachlane runs all exhibitions with LeadIndexer, a web app developed by our company to accelerate the treatment time of paper lead forms. Thanks to this A.I tool, we can provide same-day reporting in a dashboard and daily leads exports to our customer, ready to import into their CRMs. LeadIndexer trade show lead scanner is free to try for your own events as well, feel free to give it a try.
For low intent leads, Reachlane recommends to follow up with “lear nurturing campaigns” which will keep visitors engaged with your brands with regular news over several months.
Frequently Asked Questions
about exhibition support & trade-show booths coordination
While we are based in Thailand, we help you organize seamless trade show participation across Southeast Asia. From selecting the right events to managing local logistics, we ensure your team can maximize presence and engagement wherever your business operates. Many clients, especially Western companies, run regional “tours,” attending multiple exhibitions in a week to extend the reach and impact of their campaigns.
Absolutely. We work closely with your technical and marketing teams to ensure all presentations, demos, brochures, and materials are visually engaging, easy to understand, and tailored for your audience. This includes reviewing printed and digital assets, guidance on booth messaging, and sales support to ensure every touchpoint reinforces your brand and expertise.
Yes. We manage booth construction, shipping, local regulations, travel arrangements, and on-site coordination. Our goal is to let you focus on engaging prospects while we handle all operational details, ensuring a smooth, professional, and impactful presence at every event.