B2B influencer marketing has rapidly evolved from a niche experiment into a $33 billion industry¹. Once dominated by B2C brands, influencer marketing is now reshaping how B2B companies connect with decision-makers, build trust, and generate qualified leads. What is B2B influencer marketing? An influencer is someone who has built a loyal audience on social media […]
B2B influencer marketing: The rise of influencer marketing Read More »
Short-form video is taking over B2B video marketing in 2025 and it’s easy to see why. These quick, engaging clips grab attention, deliver value fast, and connect with professional audiences in a way other formats can’t. If your B2B brand isn’t using short-form video yet, you’re missing one of the most effective ways to boost
B2B video marketing: Why short-form is a big win Read More »
Imagine searching for a business solution and getting an instant, clear answer, no clicks, no scrolling, just the result. That’s what AI-powered search is doing today, and it’s changing how B2B brands connect with their audience. Instead of visiting a website, many people now just read the answer an AI gives them. For B2B companies,
AI search for B2B: How companies stay visible Read More »
Modern SEO goes far beyond just blog posts, keywords, and backlinks. Today’s search engine algorithms prioritize credibility, making it essential for B2B companies to establish a strong and trustworthy online presence. To improve visibility and rankings, businesses are encouraged to adopt the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework—demonstrating real value to both users and
E-E-A-T for B2B Businesses: Build SEO credibility and trust online Read More »
