E.E.A.T

Influencer marketing has grown fast in the past few years, and it’s not just for consumer brands anymore. In 2025, the influencer marketing industry hit a staggering $33 billion¹. While most people think of influencer marketing as a B2C strategy, B2B brands are now using into its potential to connect with decision-makers, build trust, and […]

Modern SEO goes far beyond just blog posts, keywords, and backlinks. Today’s search engine algorithms prioritize credibility, making it essential for B2B companies to establish a strong and trustworthy online presence. To improve visibility and rankings, businesses are encouraged to adopt the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework—demonstrating real value to both users and