Insights for APAC B2B marketers
Welcome to the B2B marketing blog, where our team shares actionable insights, case studies, and practical tips for B2B marketers and business leaders in Southeast Asia. From lead generation strategies to digital marketing trends, our blog helps you stay ahead in the rapidly evolving APAC B2B market.
- Timor-Leste joins ASEAN: What new business opportunities?
Timor-Leste officially became ASEAN’s 11th member on 26 October 20251. This milestone opens new opportunities for APAC B2B companies, especially suppliers of machinery, construction and energy systems, logistics providers, and food-processing equipment manufacturers. ASEAN membership brings predictable… Read more: Timor-Leste joins ASEAN: What new business opportunities? - B2B social media: Best channels for business growth in APAC
B2B social media in Asia Pacific: Best channels for B2B business growth Why APAC social media marketing matters for your business in 2025 B2B social media is rapidly transforming business growth across Asia Pacific. The region is… Read more: B2B social media: Best channels for business growth in APAC - B2B influencer marketing: The rise of influencer marketing
B2B influencer marketing has rapidly evolved from a niche experiment into a $33 billion industry¹. Once dominated by B2C brands, influencer marketing is now reshaping how B2B companies connect with decision-makers, build trust, and generate qualified leads.… Read more: B2B influencer marketing: The rise of influencer marketing - B2B video marketing: Why short-form is a big win
Short-form video is taking over B2B video marketing in 2025 and it’s easy to see why. These quick, engaging clips grab attention, deliver value fast, and connect with professional audiences in a way other formats can’t. If… Read more: B2B video marketing: Why short-form is a big win - AI search for B2B: How companies stay visible
Imagine searching for a business solution and getting an instant, clear answer, no clicks, no scrolling, just the result. That’s what AI-powered search is doing today, and it’s changing how B2B brands connect with their audience. Instead… Read more: AI search for B2B: How companies stay visible - What does Instagram SEO indexing mean for B2B in 2025?
Instagram SEO is evolving rapidly as the platform’s public content becomes searchable beyond the app. As of July 2025, Instagram has begun automatically indexing public content from professional accounts, meaning search engines like Google and Bing can… Read more: What does Instagram SEO indexing mean for B2B in 2025? - Food Association In Asia Pacific
Why join a food association in Asia? The Asia Pacific (APAC) food industry is dynamic, diverse, and constantly evolving. Businesses engaging with food associations in Asia Pacific gain crucial access to innovation, regulatory guidance, and industry connections.… Read more: Food Association In Asia Pacific - List of Food Industry Media in Asia Pacific
Why food industry media in Asia Pacific matters The Asia Pacific (APAC) food and beverage market is evolving quickly. Staying informed through trusted food and beverage news sources, trade magazines, and online media platforms has never been… Read more: List of Food Industry Media in Asia Pacific - Top Food Industry Trade Shows in Asia Pacificc
Why the APAC region matters for the food industry The food industry in Asia Pacific (APAC) is growing fast in 2025, with market revenue expected to reach US$695.3 billion and an annual growth rate of 6.97% (CAGR… Read more: Top Food Industry Trade Shows in Asia Pacificc - E-E-A-T for B2B Businesses: Build SEO credibility and trust online
Modern SEO goes far beyond just blog posts, keywords, and backlinks. Today’s search engine algorithms prioritize credibility, making it essential for B2B companies to establish a strong and trustworthy online presence. To improve visibility and rankings, businesses… Read more: E-E-A-T for B2B Businesses: Build SEO credibility and trust online - Zero-Click SEO: How B2B manufacturers can optimize
In 2024, over 65% of search engine queries returned zero-click search results, where users were able to find what they needed directly on the search engine results page (SERP). While this shift might sound like a challenge… Read more: Zero-Click SEO: How B2B manufacturers can optimize - Southeast Asia B2B industries at risk of US tariffs (April 2025)
The new political battlefield After markets closed on the 3rd of April 2025, the Trump administration announced from the White House lawn a new series of tariffs. After almost 3 months of anguish, and somehow of wishful… Read more: Southeast Asia B2B industries at risk of US tariffs (April 2025) - Asia bakery trends in 2026 shaping consumer choices
Asia Pacific (APAC) bakery market is undergoing a transformative shift as consumer preferences evolve rapidly. With health-consciousness, sustainability, and innovation driving choices, bakery manufacturers are presented with unique opportunities to adapt and thrive. In 2025, the focus… Read more: Asia bakery trends in 2026 shaping consumer choices - Telemarketing strategies for B2B in Thailand
Discover effective telemarketing strategies for B2B companies in Thailand in 2024. Enhance your marketing efforts with proven techniques. - B2B relationship building: How to build trust with your prospects
Building trust in B2B relationships is crucial. Discover effective strategies to establish credibility with your prospects. Here are 3 main tips. - B2B marketing trends: Essential strategies for manufacturers
Explore 3 essential marketing trends for B2B companies to enhance growth. - B2B content marketing solutions for manufacturers in APAC
Explore the unique content marketing challenges faced by manufacturers in Southeast Asia and discover strategies to overcome them. - SEO vs SEM: How to allocate your B2B marketing budget
Explore the differences between SEO and SEM to effectively allocate your marketing budget for B2B success in Thailand and Southeast Asia. - Local SEO for Southeast Asia B2B success
Discover the advantages of local SEO in Southeast Asia languages for B2B marketing, enhancing visibility with lower competition. - B2B digital marketing trends
Explore the top 3 digital marketing trends for 2024 and learn how B2B companies can adapt B2C strategies for success. - B2B demand generation Southeast Asia: 3 proven tricks to boost results
Explore B2B demand generation marketing and discover effective strategies to enhance sales and customer engagement. - Go-To-Market strategies for success in Southeast Asia
Explore what makes a succesful go-to-market stragegy for B2B manufacturers expanding in APAC, focusing on cultural nuances and local partnerships. - Qualified leads in B2B: How to identify and convert MQLs
Explore the significance of marketing qualified leads (MQLs) in B2B marketing and how they drive sales success. - Inside or outside: What’s the best sales model for B2B
Explore the key differences between inside and outside sales and discover why inside sales is gaining popularity in the B2B landscape. - LinkedIn strategies for industrial thought leadership
Discover how to establish thought leadership in the industrial sector using LinkedIn. Learn strategies to stand out and lead in your industry. - B2B marketing video strategies to engage your audience
Discover 3 essential types of marketing videos tailored for B2B audiences, enhancing engagement at every stage of the buyer’s journey. - B2B video marketing strategies for success in Thailand
Unlock the potential of video marketing with these 5 essential tips to enhance your company’s strategy and engage your audience effectively. - How to secure media coverage for your business
Learn effective strategies to secure media coverage for your business and enhance your public relations efforts. - Integrated marketing and sales for small B2B manufacturers
Discover how small manufacturers can enhance sales through integrated marketing strategies. Explore effective techniques today. - B2B social media guide for manufacturers in Thailand
Explore effective social media strategies for manufacturers to enhance engagement and reach in the B2B landscape. - Inbound marketing strategies for manufacturers in Thailand
Discover the essentials of inbound marketing for manufacturers and how it can enhance customer retention and engagement. - Ghost blogging: How Thai manufacturers can boost traffic
Discover how ghost blogging can enhance your B2B marketing strategy. Let us handle your content creation while you focus on your business.