Customer conferences & B2B seminars:
Demonstrate expertise,
collect leads
What are customer conferences?
Customer seminars or conferences are events organized by a company or its partners. They typically take place at hotels or restaurants and last half a day or a full day. Presentations are usually spaced with networking coffee breaks, giving internal speakers (technical experts, BU heads, leadership, etc.) time to provide updates on key solutions and company vision.
These events usually occur annually. In Southeast Asia, Western companies often organize them as “tours,” covering two or three capital cities in a week.
Why customer conferences are a popular option for B2B events
Customer seminars are highly effective and cost-efficient for B2B companies that want to showcase industry expertise.
Demonstrate expertise
to a captive audience
As most B2B solutions in the technology or manufacturing space tend to be technical by nature, they require in-depth presentations and references to be understood. Business seminar also provides your company with a captive audience to showcase deep technical knowledge, positioning your brand as a thought leader.
Be in control
of date
& schedule
Unlike trade shows, you set the agenda and timeline. Seminars can be half-day workshops or full-day technical training sessions. This way, you deliver content exactly as your audience needs.
Expose
your prospects
to new ideas
Business seminars are ideal for launching new technologies or processes. We usually recommend at least 4 to 5 distinct topics for a full day. Many B2B companies have established partners in their fields which they can also invite to fill time slots and contribute to the overall event cost.
Competitive
budgets
& ROI
With seminars, you control all aspects of the event and budget. Hotel packages in Southeast Asia are typically priced per participant, making them scalable. At the same time, seminars avoid the extra costs of exhibition space and booth construction.
Is your company ready?
Here are key factors to consider if you want to organize your first customer seminars in Thailand or Southeast Asia:
- Can you provide insightful content for half a day or a full day of presentations?
- Can at least 4 company representatives attend to allow networking with customers? Ideally, a mix of local employees and technical experts.
- For other factors such as content, on-site coordination, localization, prospect identification, and invitation campaigns, Reachlane can support your event end-to-end.
Reachlane’s philosophy for organizing B2B customer conferences & seminars
Create a branded experience from invitation to the last minute
Every touchpoint, from the invitation to post-event follow-up, should reflect your company’s values and identity. This ensures a professional and memorable experience.
Clear positioning and agenda for Southeast Asia audiences
A successful seminar starts with a clear objective and compelling theme. We help companies draft agendas that attract Southeast Asia business leaders and maintain engagement throughout the day.
Optimize content to be educational and accessible
Technical subjects demand clarity. Therefore, we simplify complex information into structured, beginner-friendly content for your audience.
Maximize lead opportunities
Structured formal and informal networking sessions are integrated throughout the event. As a result, your team can maximize meaningful touchpoints with attendees.
Let’s get you business!
Make your business meetings work for you!
Brainstorm with us your objectives and content ideas
We begin with a collaborative discovery session to define your strategic goals, identify your target audience, and refine your core technical content. This strategy is to ensure the seminar agenda is purpose-built to achieve your specific business outcomes.
- Ideal persona: Who do you wish to atract to this event? Type of companies? Department? Seniority?
- Content and speaker ideas: What can your company contribute content-wise? Who will be your key speakers.
- Event style and ideal venue: What is the tone of your event? Any prefered location or specific activity to take place?
- Budget and attendant estimates: What is your budget? Let us come up with a simulation.
We will roll out the registration campaign and coordinate the venue
Our team manages the end-to-end logistics, from executing a targeted invitation campaign to securing the ideal venue and handling all technical and hospitality arrangements. This comprehensive coordination guarantees a seamless and professional experience for your attendees.
- Activation of your customer/prospect base: Let us review with you your key customers and prospects that you are already in touch with and identify which one we should engage to make sure they make it to the event.
- Additional prospect list: Our team will work out an additional list of companies and people that may fit your target to be invited to your event.
- Email and phone outreach invitations: Our team will prepare both mass mailing, individualized emails, and phone outreaches to maximize the coverage and make sure the right people are attending the event.
- Timely reminders: Let us remind your customers to attend in the days prior the event, this will help maximize attendance rate.
Execute your customer conferences and measure ROI
From planning to on-site coordination, Reachlane ensures your seminar runs seamlessly. Our team manages the details so you can focus on what matters most — your people and your message. We take care of:
- Guest welcoming and registration
- Real-time coordination with venues, transport, and support teams
- Equipment and setup verification for presentations and sessions
- Facilitating presentations (MCing) if required
- Supporting the collection of leads and reporting of your event’s success
Frequently Asked Questions
about B2B customer conference & seminars
While we are based in Thailand, we help you organize seamless internal seminars across Southeast Asia, ensuring your teams can come together wherever your business operates. A popular option for Western companies is to organize such seminars as “tours”, flying their key speakers from capital city to city in a week to maximize use of the content and business impact.
Absolutely. We work closely with you to technical teams to review the content presented. This will usually include one or several online timed rehearsals to make sure the content is visually engaging, easy to understand, and fits within the allocated timeframe.
We are used to facilitating conferences in multi-lingual environment. Typical facilitations include for example delivering a printed copy of slide printed to the people who require it in order for them to better follow the presentation and take notes. We can also organize interpreter booth and microphone/headset systems for the people in your audience that may require it.
A key success factor for your event happen in the 2 to 4 month prior the actual date. You not only need to provide enough advance notice for high-level prospects to attend, but also assume they may forget or deprioritize your invitation. Reachlane usually organizes multi-touch invitation campaigns such as, mass mailings, individual mailings, and phone invitations to maximize the coverage. We usually follow up with declined invitations to try to invite other people within the same organization to attend.
Looking for
a B2B marketing partner
that truly understands
your industry?
Reachlane supports industrial companies grow their sales pipeline globally through comprehensive marketing and business development initiatives, including innovative B2B advertising campaigns.
