B2B customer seminars:
Demonstrate expertise,
collect leads
What are customer business seminars?
Customer seminars or conferences are events that are organized by a company (or a group of partnering companies). These typically take place in a third-party venue with catering (hotel conference room, restaurant, etc.) over a half day or a full day. In term of content, they usually feature several presentations spaced by networking coffee breaks, allowing ample time for internal speakers of your company (technical experts, BU heads, leadership, etc.) to provide updates about the company key solutions and vision. These type of events usually take place on an annual basis. In Southeast Asia, it is frequent for Western companies to organize such events as “tours”, with two or three capital cities covered in the span of a week.
Why customer seminars are a popular option for B2B events
Customer seminars are among the most impactful and cost-effective type
of event for B2B companies capable of demonstrating industry expertise.
Demonstrate expertise
to a captive audience
As most B2B solutions in the technology or manufacturing space tend to be technical by nature, they require in-depth presentations and references to be understood. Business seminar provides your company with a captive audience to showcase deep technical knowledge, positioning your brand as a thought leader.
Be in control
of date
& schedule
With business seminars organized by your company (rather than a trade show partner for example), you are. in control of the timeline and agenda. You can organize seminars perfect for delivering the in-depth, technical content your industrial clients need—from a half-day workshop to a full-day training.
Expose
your prospects
to new ideas
Business seminars are ideal for launching new technologies or processes. We usually recommend at least 4 to 5 distinct topics for a full day. Many B2B companies have established partners in their fields which they can also invite to fill time slots and contribute to the overall event cost.
Competitive
budgets
& ROI
With business seminars, you are in control end-to-end of your event and its budget. Unlike tradeshows, you are not have to buy exhibition space or book booth construction. The packages provided by hotels in Southeast Asia (often priced per participant) are relatively affordable and scale well depending on your events registrations.
Is your company ready?
Here are key factors to consider if you want to organize your first customer seminars in Thailand or Southeast Asia:
- Can you provide insightful content for half a day or a full day of presentations.
- Can you have at least 4 company representative present (to allow networking with customers), ideally a mix of local employees and technical experts.
For other factors such as content on-site event coordination, localization, identification of prospects, invitation campaign, Reachlane will be able to support you to make your event happen.
Reachlane’s philosophy when organizing such seminars
Create a branded experience from invitation to the last minute
We believe every touchpoint, from the initial invitation to the post-event follow-up, should consistently reflect your company’s values and brand identity. This creates a professional and memorable experience that reinforces your market position.
Clear positioning and agenda for Southeast Asia audiences
The strategic foundation of a successful seminar is a clearly defined objective and a compelling theme. We support companies drafting agendas that we know will attract Southeast Asia business leaders and be paced to maintain engagement thorough the day.
Optimize content to be educational and accessible
Technical subjects demand clarity and should be adapted to the people you are talking to. We specialize in distilling complex information into structured, beginner-friendly content for Southeast Asia audiences.
Maximize lead opportunities
Throughout the event, we strategically integrate structured formal and informal networking sessions to maximize the touch points between your team and the audience.
Let’s get you business!
Make your business meetings work for you!
Brainstorm with us your objectives and content ideas
We begin with a collaborative discovery session to define your strategic goals, identify your target audience, and refine your core technical content. This ensures the seminar agenda is purpose-built to achieve your specific business outcomes.
- Ideal persona: Who do you wish to atract to this event? Type of companies? Department? Seniority?
- Content and speaker ideas: What can your company contribute content-wise? Who will be your key speakers.
- Event style and ideal venue: What is the tone of your event? Any prefered location or specific activity to take place?
- Budget and attendant estimates: What is your budget? Let us come up with a simulation.
We will roll out the registration campaign and coordinate the venue
Our team manages the end-to-end logistics, from executing a targeted invitation campaign to securing the ideal venue and handling all technical and hospitality arrangements. This comprehensive coordination guarantees a seamless and professional experience for your attendees.
- Activation of your customer/prospect base: Let us review with you your key customers and prospects that you are already in touch with and identify which one we should engage to make sure they make it to the event.
- Additional prospect list: Our team will work out an additional list of companies and people that may fit your target to be invited to your event.
- Email and phone outreach invitations: Our team will prepare both mass mailing, individualized emails, and phone outreaches to maximize the coverage and make sure the right people are attending the event.
- Timely reminders: Let us remind your customers to attend in the days prior the event, this will help maximize attendance rate.
Execute your seminars and measure ROI
From planning to on-site coordination, Reachlane ensures your seminar runs seamlessly. Our team manages the details so you can focus on what matters most — your people and your message. We take care of:
- Guest welcoming and registration
- Real-time coordination with venues, transport, and support teams
- Equipment and setup verification for presentations and sessions
- Facilitating presentations (MCing) if required
- Supporting the collection of leads and reporting of your event’s success
Frequently Asked Questions
about customer seminars
While we are based in Thailand, we help you organize seamless internal seminars across Southeast Asia, ensuring your teams can come together wherever your business operates. A popular option for Western companies is to organize such seminars as “tours”, flying their key speakers from capital city to city in a week to maximize use of the content and business impact.
Absolutely. We work closely with you to technical teams to review the content presented. This will usually include one or several online timed rehearsals to make sure the content is visually engaging, easy to understand, and fits within the allocated timeframe.
We are used to facilitating conferences in multi-lingual environment. Typical facilitations include for example delivering a printed copy of slide printed to the people who require it in order for them to better follow the presentation and take notes. We can also organize interpreter booth and microphone/headset systems for the people in your audience that may require it.
A key success factor for your event happen in the 2 to 4 month prior the actual date.You need to provide enough advance notice for high-level prospects to attend, but also assume they may forget or deprioritize your invitation. Reachlane usually organizes multitouch invitation campaigns (mass mailings, individual mailings, and phone invitations) to maximize the coverage. We usually follow up with declined invitations to try to invite other people within the same organization to attend.
Looking for
a B2B marketing partner
that truly understands
your industry?
Reachlane supports industrial companies grow their sales pipeline globally through comprehensive marketing and business development initiatives, including innovative B2B advertising campaigns.
