Influencer marketing has grown fast in the past few years, and it’s not just for consumer brands anymore. In 2025, the influencer marketing industry hit a staggering $33 billion¹. While most people think of influencer marketing as a B2C strategy, B2B brands are now using into its potential to connect with decision-makers, build trust, and […]
The rise of B2B influencer marketing in 2025 Read More »
Short-form video is taking over B2B marketing in 2025 and it’s easy to see why. These quick, engaging clips grab attention, deliver value fast, and connect with professional audiences in a way other formats can’t. If your B2B brand isn’t using short-form video yet, you’re missing one of the most effective ways to boost awareness,
B2B video marketing 2025: Why short-form wins and how to begin Read More »
Imagine searching for a business solution and getting an instant, clear answer, no clicks, no scrolling, just the result. That’s what AI-powered search is doing today, and it’s changing how B2B brands connect with their audience. Instead of visiting a website, many people now just read the answer an AI gives them. For B2B companies,
How can B2B companies stay visible in AI-driven search with AEO in 2025? Read More »
Instagram SEO is evolving rapidly as the platform’s public content becomes searchable beyond the app. As of July 2025, Instagram has begun automatically indexing public content from professional accounts, meaning search engines like Google and Bing can now surface Instagram photos, videos, captions, hashtags, and more in search results¹. For B2B companies, this update isn’t
What does Instagram SEO indexing mean for B2B in 2025? Read More »
Why food industry media in Asia Pacific matters The Asia Pacific (APAC) food and beverage market is evolving quickly. Staying informed through trusted food and beverage news sources, trade magazines, and online media platforms has never been more crucial. These media channels enable businesses to monitor emerging trends, make strategic B2B decisions, and expand market
List of Food Industry Media in Asia Pacific Read More »
Modern SEO goes far beyond just blog posts, keywords, and backlinks. Today’s search engine algorithms prioritize credibility, making it essential for B2B companies to establish a strong and trustworthy online presence. To improve visibility and rankings, businesses are encouraged to adopt the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework—demonstrating real value to both users and
E-E-A-T for B2B businesses: how to build website SEO credibility Read More »
In 2024, over 65% of search engine queries returned zero-click searches results, where users were able to find what they needed directly on the search engine results page (SERP). While this shift might sound like a challenge for businesses relying on search engine to drive traffic to their site, it can also be a strategic
How B2B manufacturers can optimize for zero-click searches in 2025 Read More »
