Volume consumption According to Euromonitor International, per capita consumption of drinking milk across Asia remains significantly below that of Western markets. Retail volume averages just 12.8 litres per person, compared with 42.3 litres in Western Europe and 36.6 litres in North America. While overall volumes remain lower than in Western markets, the category is seeing […]
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B2B social media in Asia Pacific: Best channels for B2B business growth Why APAC social media marketing matters for your business in 2025 B2B social media is rapidly transforming business growth across Asia Pacific. The region is now one of the fastest-growing digital markets in the world, with Southeast Asia alone seeing user numbers rise
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B2B influencer marketing has rapidly evolved from a niche experiment into a $33 billion industry¹. Once dominated by B2C brands, influencer marketing is now reshaping how B2B companies connect with decision-makers, build trust, and generate qualified leads. What is B2B influencer marketing? An influencer is someone who has built a loyal audience on social media
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Short-form video is taking over B2B video marketing in 2025 and it’s easy to see why. These quick, engaging clips grab attention, deliver value fast, and connect with professional audiences in a way other formats can’t. If your B2B brand isn’t using short-form video yet, you’re missing one of the most effective ways to boost
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Imagine searching for a business solution and getting an instant, clear answer, no clicks, no scrolling, just the result. That’s what AI-powered search is doing today, and it’s changing how B2B brands connect with their audience. Instead of visiting a website, many people now just read the answer an AI gives them. For B2B companies,
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Instagram SEO is evolving rapidly as the platform’s public content becomes searchable beyond the app. As of July 2025, Instagram has begun automatically indexing public content from professional accounts, meaning search engines like Google and Bing can now surface Instagram photos, videos, captions, hashtags, and more in search results¹. For B2B companies, this update isn’t
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Why food industry media in Asia Pacific matters The Asia Pacific (APAC) food and beverage market is evolving quickly. Staying informed through trusted food and beverage news sources, trade magazines, and online media platforms has never been more crucial. These media channels enable businesses to monitor emerging trends, make strategic B2B decisions, and expand market
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Modern SEO goes far beyond just blog posts, keywords, and backlinks. Today’s search engine algorithms prioritize credibility, making it essential for B2B companies to establish a strong and trustworthy online presence. To improve visibility and rankings, businesses are encouraged to adopt the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework—demonstrating real value to both users and
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In 2024, over 65% of search engine queries returned zero-click search results, where users were able to find what they needed directly on the search engine results page (SERP). For B2B manufacturers, SEO optimization now requires adapting content to appear in zero-click results, offering an opportunity to gain early visibility, build authority, and influence buyers
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