Influencer marketing has grown fast in the past few years, and it’s not just for consumer brands anymore. In 2025, the influencer marketing industry hit a staggering $33 billion¹. While most people think of influencer marketing as a B2C strategy, B2B brands are now using into its potential to connect with decision-makers, build trust, and […]
The rise of B2B influencer marketing in 2025 Read More »
Instagram SEO is evolving rapidly as the platform’s public content becomes searchable beyond the app. As of July 2025, Instagram has begun automatically indexing public content from professional accounts, meaning search engines like Google and Bing can now surface Instagram photos, videos, captions, hashtags, and more in search results¹. For B2B companies, this update isn’t
What does Instagram SEO indexing mean for B2B in 2025? Read More »
Modern SEO goes far beyond just blog posts, keywords, and backlinks. Today’s search engine algorithms prioritize credibility, making it essential for B2B companies to establish a strong and trustworthy online presence. To improve visibility and rankings, businesses are encouraged to adopt the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework—demonstrating real value to both users and
E-E-A-T for B2B businesses: how to build website SEO credibility Read More »
In 2024, over 65% of search engine queries returned zero-click searches results, where users were able to find what they needed directly on the search engine results page (SERP). While this shift might sound like a challenge for businesses relying on search engine to drive traffic to their site, it can also be a strategic
How B2B manufacturers can optimize for zero-click searches in 2025 Read More »
